Success Story

Gentaflo Modernising Traditional Industries with AI and 4IR Technology

Tshepo Madigage 2048x1075

Gentaflo Modernising Traditional Industries with AI and 4IR Technology

November 26, 2025

Technology is changing the way we live and work, and traditional industries are no exception. That is why Gentaflo was established on a clear observation: industries such as civil engineering, mining, and agriculture were not keeping up with modern technology.

“We wanted to fill the gap by helping companies understand and implement changes that lead to real outcomes,” says Tshepo Madigage, Founder and CEO at Gentaflo. “This led us to focus on artificial intelligence (AI) tools, such as chatbots and virtual assistants, which would enhance operations and communication.”

Why AI Communications Matters

Chatbots and virtual assistants play a very significant role; they help businesses communicate better, improve customer service, and automate repetitive tasks. “While IoT sensors and digital twins improve efficiency, effective communication is the lifeblood of a successful business,” says Madigage.

These tools provide 24/7 support, centralise project updates, and reduce human error, especially in remote operations. “AI-powered communication is not just a tool,” Madigage emphasises. “It’s a fundamental part of a truly smart and interconnected business.”

In sectors like mining or agriculture, chatbots can provide important information, answer questions, or alert management to issues, improving decision-making and enabling quick responses to unexpected challenges.

“We wanted to fill the gap by helping companies understand and implement changes that lead to real outcomes,” says Tshepo Madigage, Founder and CEO at Gentaflo. “This led us to focus on artificial intelligence (AI) tools, such as chatbots and virtual assistants, which would enhance operations and communication.”

Solving Problems in Different Industries

Gentaflo works across mining, agriculture, logistics, and construction. Their approach focuses on the problem first, not the technology. “We don’t try to sell AI or IoT,” Madigage explains. “We try to solve downtime, inefficiency, or lack of visibility.”

Once the challenges are clear, Gentaflo applies Fourth Industrial Revolution (4IR) technologies like IoT sensors, predictive analytics, and automation. Predictive maintenance in mining reduces equipment downtime, while sensors and AI optimise water and fertiliser use in agriculture. “Our team’s strength lies in its ability to understand the nuances of each industry we serve,” says Madigage.

Robots and Drones In Action

Gentaflo develops humanoid robots and drones for tasks that are dangerous, repetitive, or require precision. Robots are used to inspect tunnels, work with explosives in a safe way, and take samples in the mines. They are useful in the agricultural sector in selective harvesting, pruning, and pest control.

Drones are used to provide aerial surveys, monitor compliance, and support precision farming, such as targeted spraying or crop health analysis. “Our vision is to develop customised integrated solutions that will transform industries to be safer, smarter, and more sustainable,” Madigage explains.

Making AI Accessible for Everyone

Gentaflo builds chatbots that communicate in English, isiZulu, Xhosa, Afrikaans, Sesotho, and more. “When technology speaks your language, it’s more likely to be trusted and adopted by people,” says Madigage.

The localisation ensures chatbots understand the cultures and industry-specific terminology, making them more effective for mining, agriculture, and other industries. This solution makes AI solutions inclusive and open to users of all levels.

Connecting Data, Cloud, and CRM

Gentaflo encourages companies to treat data protection, cloud solutions, and CRM as an integrated system. “An interconnected system is more than the sum of its parts,” says Madigage. Such integration enhances efficiency, collaboration, decision-making, and scalability.

The integration of all these services enables companies to establish a continuous information flow, with teams having access to real-time information and insights, which enhances planning, faster solutions to problems, and improved customer service.

Challenges and Milestones

Starting a tech company in South Africa is not a walk in the park: the traditional industries are usually sceptical, the talent supply is minimal, there are infrastructure challenges, and capital is difficult to acquire. Gentaflo overcame these obstacles by using pilot projects, multidisciplinary teams, and effective working relationships with clients.

Gentaflo has also achieved milestones, including being B-BBEE compliant, making it to the top 16 in the 2025 Nedbank Pitch and Polish competition, and participating in the Google Hustle Academy Business Bootcamp. “Each milestone is a testament to our mission of empowering traditional industries through technology,” says Madigage.

 
Advice for New Entrepreneurs

Madigage advises entrepreneurs to “focus on solving a real-world problem first, not on building technology for its own sake. Start small with a pilot project, build a multidisciplinary team, and approach clients as partners rather than customers.”

Gentaflo helps industries in South Africa to become smarter, more efficient, and safer with the use of AI and 4IR technologies. Madigage concludes by stating that we are creating a future in which intelligent, interconnected, and optimised systems are a realistic possibility and in which traditional industries are given the power to build the future together.

 
 

Florence Duval

Florence Duval is a seasoned strategist with over 25 years of experience leading sustainability, stakeholder engagement and social impact initiatives across public and private sectors. 

As CEO and founder of IN TOUCH, she guides cross-sectoral teams to deliver high-impact advisory solutions that strengthen institutions, enable public-private partnerships and secure both the legal and social licence to operate. Her expertise spans compliance, community development, issue management and sponsorship development – always anchored in sustainable development principles. 

A former mining executive and committed social activist, Florence is known for her ability to build meaningful partnerships, navigate complex regulatory environments and drive transformative impact through purpose-driven leadership

Monique Chinnah

Monique is a curious, serial questioner who wants to take the mystique out of business and finance to make it practical and relevant to entrepreneurs. ‘Why?’, ‘Why not?’ and ‘How can we help, for real?' are her favourite questions.

She is the Senior Manager of Segment Design and Development in Retail Relationship Banking at Nedbank, and she is responsible for ensuring that small businesses are fully supported through Banking and Beyond® solutions and most particularly as the product owner of the SimplyBiz® platform. Monique believes that keeping business strategy simple, real and practically implementable is fundamental to success. She also believes in the power of fun. If you don’t like what you’re doing, don’t do it!

Monique draws on her own entrepreneurial journeys and extensive management roles in various industries to ensure that solutions are conceptualised and delivered with small-business owners’ needs in mind.

She believes in life-long learning and being a sponge through immersions in over 300 000 businesses, various tertiary and educational programmes, and she is a YouTube and social-media hustler. In 2012 she was awarded a scholarship through Goldman Sachs UK to attend the 10 000 Women entrepreneurial programme through the Gordon Institute of Business Science, and she has been recognised with several Top Achiever Awards in Nedbank.

Allon Raiz

Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business-incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa and which currently supports over 500 businesses.

A two-times PhD dropout, Allon is the best-selling author of three entrepreneurial books. He hosted the first national radio show on entrepreneurship in South Africa in 2004; wrote and hosted the first South African prime-time entrepreneurship reality television show; and created and published an entrepreneurial cartoon strip. Allon is currently hosting his 15th season of the popular The Big Small Business Show on Business Day TV.

Allon is a co-founder of the Entrepreneurs’ Organisation South Africa and Rural Roots, and is on the advisory and judging boards of numerous local and international NGOs and entrepreneurial awards. His passion for and focus on the development of entrepreneurs attracted the attention of the World Economic Forum (WEF) which, in 2008, recognised Allon as a Young Global Leader.

As an accomplished international speaker, Allon was invited to speak at the 2011 WEF Annual Meeting held in Davos, Switzerland. In 2011, he became a member of the WEF’s Global Agenda Council on Fostering Entrepreneurship, making him one of 15 recognised global experts in the field. More recently, he became a member of the WEF’s Global Future Council.

In 2013, Allon received the Entrepreneur of the Year Award at the Oliver Transformation and Empowerment Awards. The following year, he became the country winner, regional winner and continental winner of the Titan Award for Building Nations.

Between 2014 and 2016, Allon guest lectured at Oxford University where he was recognised as the Oxford University Saïd Business School’s Entrepreneur-in-Residence.

In 2015, Allon received an invitation from the White House, on behalf of President Barack Obama, to speak at the Global Entrepreneurship Summit held in Kenya.

Nonkqubela Maliza

Nonkqubela Maliza is the director of Corporate and Government Affairs at Volkswagen Group Africa. She has held the position since 2006 and also chairs the VW Community Trust and VWSA BEE Initiatives Trust. 

Prior to this, Nonkqubela was a senior executive at Metallon Corporation, a pan-African mining and financial services company with operations in South Africa and Zimbabwe. She also served as a chief director at the Department of Trade and Industry and has strong experience in the financial services sector. 

Nonkqubela holds an MBA from the University of Cape Town, a BA Honours in Economics from Rhodes University and a BA in Psychology and Economics from Rhodes University.