Success Story

Tshireletso Mokate, founder and owner of Camping RetrEats, and winner of Nedbank Pitch & Polish 2023

Tshireletso Mokate Camping Retreats

Tshireletso Mokate, founder and owner of Camping RetrEats, and winner of Nedbank Pitch & Polish 2023

December 17, 2025

“The guidance and mentorship provided throughout the competition were worth far more than I had anticipated. I came out of it not just with a better pitch, but with a better understanding of my business and myself as an entrepreneur.” 

Camping RetrEats is a multi-award-winning, luxury camping experience designed to take the hassle out of traditional camping. We handle everything – from setting up tents to preparing meals and running curated activities – so our guests can just show up, unplug and enjoy nature. The idea came from a personal place. I’ve always loved camping, but my wife? Not so much. The idea of “roughing it” didn’t appeal to her. I started thinking: what if camping didn’t come with all the chores? That thought became a weekend project, which then evolved into a full-service camping business. Today, it’s become a passion-driven venture that serves everyone from first-time campers to families and corporates looking for something different. 

In South Africa, camping gear is expensive and time-consuming to set up. A lot of people are curious about nature-based travel, but the effort of packing, pitching and preparing meals keeps them away. What I saw was a market gap – an opportunity to bring camping to those who would never have considered it otherwise. With Camping RetrEats, we offer the best of both worlds: the beauty of the outdoors with the comfort and convenience of a catered holiday. And the response has been overwhelming. Many of our guests tell us it’s their first time camping — and they can’t wait to do it again. 

Running an experience-based business in South Africa hasn’t been easy. Hospitality is often seen as a “nice-to-have,” especially when the economy’s tight. That means we’ve had to work harder to stay relevant. Innovation is everything. We can’t just offer the same package every year — people expect new experiences, better service, more value. We constantly ask ourselves: how can we delight our guests in unexpected ways? That drive has pushed us to grow, even in uncertain times. 

When I first applied for Pitch and Polish, it was mostly for the prize money. I saw it as a financial boost for the business. But as the competition progressed, I realised how much more was on offer. The workshops, the mentoring, the hard questions — it all forced me to take a deeper look at my business. I walked away with a refined pitch, yes, but more importantly, a sharper focus on who we are and where we’re headed. 

Pitching can be nerve-wracking, but what helped me most was truly knowing my business inside out. That knowledge gave me confidence. When you can anticipate the tough questions — and answer them with clarity — the nerves start to fade. I actually began to look forward to the Q&A sessions. They became moments where I could show just how well I understood every corner of my company. Authenticity goes a long way, and people can feel it when you speak from the heart. 

One of the most valuable lessons came from my Raizcorp mentor. I had been focusing so much on operations that I hadn’t realised the core issues were linked to my own leadership style. My mentor helped me see how a lack of structure and proper systems was holding us back. That insight changed everything. It forced me to implement processes and be more intentional about how we scale — and those changes are still paying off today. 

To anyone preparing to step onto that stage — be open. Be teachable. Don’t come in thinking you know everything. Some of the biggest breakthroughs I had came from listening to tough feedback and embracing it. Also, really know your business — not just the numbers, but your purpose, your value, your people. If you understand the “why” behind what you do, your passion will come through naturally. And the judges will believe in it too. 

Winning the R650 000 prize was a game-changer. We used it strategically. We opened a small factory focused on repair and manufacturing, which now employs three people. We launched a new service called “Premium Deluxe,” which helped us tap into a more affluent market. After a fire destroyed some of our kitchen equipment, we were able to replace everything and get back on track. We even bought a container to serve as office space for the manufacturing side of the business. Every cent went into building something sustainable — and scalable. 

Camping RetrEats continues to grow, and every new guest reminds me why I started this in the first place. We’re not just offering a service; we’re creating memories, changing perceptions, and making nature more accessible. It’s been a wild ride — but one I wouldn’t trade for anything. From that first idea around a campfire to pitching on a national stage, I’ve learnt that success isn’t just about the destination — it’s about embracing the journey and learning every step of the way. 

Florence Duval

Florence Duval is a seasoned strategist with over 25 years of experience leading sustainability, stakeholder engagement and social impact initiatives across public and private sectors. 

As CEO and founder of IN TOUCH, she guides cross-sectoral teams to deliver high-impact advisory solutions that strengthen institutions, enable public-private partnerships and secure both the legal and social licence to operate. Her expertise spans compliance, community development, issue management and sponsorship development – always anchored in sustainable development principles. 

A former mining executive and committed social activist, Florence is known for her ability to build meaningful partnerships, navigate complex regulatory environments and drive transformative impact through purpose-driven leadership

Monique Chinnah

Monique is a curious, serial questioner who wants to take the mystique out of business and finance to make it practical and relevant to entrepreneurs. ‘Why?’, ‘Why not?’ and ‘How can we help, for real?' are her favourite questions.

She is the Senior Manager of Segment Design and Development in Retail Relationship Banking at Nedbank, and she is responsible for ensuring that small businesses are fully supported through Banking and Beyond® solutions and most particularly as the product owner of the SimplyBiz® platform. Monique believes that keeping business strategy simple, real and practically implementable is fundamental to success. She also believes in the power of fun. If you don’t like what you’re doing, don’t do it!

Monique draws on her own entrepreneurial journeys and extensive management roles in various industries to ensure that solutions are conceptualised and delivered with small-business owners’ needs in mind.

She believes in life-long learning and being a sponge through immersions in over 300 000 businesses, various tertiary and educational programmes, and she is a YouTube and social-media hustler. In 2012 she was awarded a scholarship through Goldman Sachs UK to attend the 10 000 Women entrepreneurial programme through the Gordon Institute of Business Science, and she has been recognised with several Top Achiever Awards in Nedbank.

Allon Raiz

Allon Raiz is regarded both locally and globally as a pioneer and maverick in the business-incubation industry. He is the founder and CEO of Raizcorp which, according to The Economist, is the only genuine incubator in Africa and which currently supports over 500 businesses.

A two-times PhD dropout, Allon is the best-selling author of three entrepreneurial books. He hosted the first national radio show on entrepreneurship in South Africa in 2004; wrote and hosted the first South African prime-time entrepreneurship reality television show; and created and published an entrepreneurial cartoon strip. Allon is currently hosting his 15th season of the popular The Big Small Business Show on Business Day TV.

Allon is a co-founder of the Entrepreneurs’ Organisation South Africa and Rural Roots, and is on the advisory and judging boards of numerous local and international NGOs and entrepreneurial awards. His passion for and focus on the development of entrepreneurs attracted the attention of the World Economic Forum (WEF) which, in 2008, recognised Allon as a Young Global Leader.

As an accomplished international speaker, Allon was invited to speak at the 2011 WEF Annual Meeting held in Davos, Switzerland. In 2011, he became a member of the WEF’s Global Agenda Council on Fostering Entrepreneurship, making him one of 15 recognised global experts in the field. More recently, he became a member of the WEF’s Global Future Council.

In 2013, Allon received the Entrepreneur of the Year Award at the Oliver Transformation and Empowerment Awards. The following year, he became the country winner, regional winner and continental winner of the Titan Award for Building Nations.

Between 2014 and 2016, Allon guest lectured at Oxford University where he was recognised as the Oxford University Saïd Business School’s Entrepreneur-in-Residence.

In 2015, Allon received an invitation from the White House, on behalf of President Barack Obama, to speak at the Global Entrepreneurship Summit held in Kenya.

Nonkqubela Maliza

Nonkqubela Maliza is the director of Corporate and Government Affairs at Volkswagen Group Africa. She has held the position since 2006 and also chairs the VW Community Trust and VWSA BEE Initiatives Trust. 

Prior to this, Nonkqubela was a senior executive at Metallon Corporation, a pan-African mining and financial services company with operations in South Africa and Zimbabwe. She also served as a chief director at the Department of Trade and Industry and has strong experience in the financial services sector. 

Nonkqubela holds an MBA from the University of Cape Town, a BA Honours in Economics from Rhodes University and a BA in Psychology and Economics from Rhodes University.